Privacy Policy of Alterrior
Alterrior Solutions Pvt Ltd is a Data Fiduciary as defined under the Digital Personal Data Protection Act, 2023 (“DPDP Act”). We are committed to protecting the privacy of individuals (“Data Principals”) and ensuring compliance with applicable Indian laws, including the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the DPDP Act, 2023.
This Privacy Policy explains how we collect, use, store, disclose, and protect your personal data when you access or use our website www.alterriorsolutions.com (the “Site”) and related services, including account creation, product purchases, customer support, and communications.
By accessing or using the Site, you consent to the collection and processing of your personal data in accordance with this Privacy Policy and applicable laws.
1. Informa on We Collect
1.1 Personal Data
We collect personal data that is necessary for lawful purposes connected with our business functions and services. This data is collected only with your consent or as permitted under applicable law.
Personal data collected may include:
- Name
- Email address
- Mobile number
- Shipping and billing address
- Order, transaction, and payment-related information (processed through secure third-party payment gateways)
Sensitive personal data, if any, is collected and processed strictly in accordance with applicable Indian law.
1.2 Usage & Technical Data
When you visit or interact with our Site, we may automatically collect certain technical and usage- related information, including:
- IP address
- Browser type and version
- Device identifiers and operating system
- Pages visited, time spent, and interaction data
- Cookies and similar tracking technologies
Such data is collected for legitimate purposes including security, analytics, and service improvement.
2. How We Use Your Informa on
We process personal data only for lawful purposes that are clear, specific, and related to our services, including:
- Processing and fulfilling orders and transactions
- Creating and managing user accounts
- Communicating order confirmations, delivery updates, and service-related messages
- Providing customer support and grievance handling
- Improving website performance, services, and user experience
- Sending marketing or promotional communications where consent has been provided
- Complying with legal obligations under applicable Indian laws
We ensure that personal data is processed in a manner that is necessary, proportionate, and limited to the stated purpose.
3. Cookies & Tracking Technologies
Alterrior uses cookies and similar technologies to:
- Enable essential website functionality
- Remember user preferences
- Improve website performance and analytics
- Provide relevant content and marketing communications
You may control or disable cookies through your browser settings. However, disabling cookies may affect certain features or functionality of the Site.
4. Sharing and Disclosure
Alterrior may disclose personal data only on a need-to-know basis, and only for lawful purposes, to:
- Service Providers and Data Processors: Including payment gateways, logistics partners, hosting providers, analytics partners, and customer support vendors, who process personal data on behalf of Alterrior under contractual obligations to maintain confidentiality and implement reasonable security practices.
- Affiliate Brands and Fulfilment Partners: As Alterrior operates as an affiliate and marketplace platform, we may share only such minimum and necessary personal data (such as name, contact details, delivery address, and order information) with third-party
brands, sellers, and product or service fulfilment partners solely for the purpose of order processing, delivery, installation, warranty support, or service fulfilment.
- Third Parties: For marketing, advertising, or promotional activities, only where explicit consent has been obtained from the Data Principal.
- Government or Legal Authorities: Where disclosure is required under applicable law, regulation, court order, or to protect the rights, safety, or property of Alterrior, its users, or the public.
Alterrior does not sell or trade personal data to unauthorised third parties.
5. Data Retention & Security
Personal data is retained only for the period necessary to fulfill the purpose for which it was collected, or as required under applicable laws including taxation, accounting, and regulatory requirements.
Alterrior implements reasonable security practices and procedures, including administrative, technical, and physical safeguards, to protect personal data from unauthorised access, disclosure, alteration, or destruction, as mandated under the IT Act and related rules.
While we take reasonable measures to protect data, no system is completely secure, and we cannot guarantee absolute security.
6. Children’s Privacy
Alterrior does not knowingly collect or process personal data of individuals under the age of 18 years, unless verifiable consent has been obtained from a parent or legal guardian, in accordance with the DPDP Act, 2023.
If we become aware that personal data of a child has been collected without valid consent, we will take steps to delete such data.
7. Links to Other Websites
The Site may contain links to third-party websites. Alterrior is not responsible for the privacy practices, content, or security of such external websites. Users are encouraged to review the privacy policies of third-party sites before providing any personal information.
8. Your Rights as a Data Principal
Subject to applicable law, you have the right to:
- Access information about your personal data processed by Alterrior
- Request correction or updating of inaccurate or incomplete personal data
- Withdraw consent for processing of personal data (where applicable)
- Request deletion of personal data, subject to legal and contractual obligations
- Raise grievances regarding personal data processing
Requests may be submitted using the contact details provided below and will be addressed within a reasonable time as prescribed under law.
9. Changes to This Privacy Policy
Alterrior may update or revise this Privacy Policy from time to time to reflect changes in law, business practices, or services. Any updates will be posted on the Site with a revised “Effective Date.” Continued use of the Site after such updates constitutes acceptance of the revised policy.
10. Contact & Grievance Redressal
In accordance with applicable Indian laws, users may contact us for privacy-related queries, complaints, or grievances:
Alterrior Solutions Pvt Ltd
Email: info@alterriorsolutions.com
Address: A-302 Gokul Horizon CHS,Thakur Village, Kandivali East, Mumbai-40010